Cormac McCarthy's second novel, “Outer Dark,” is a grim, desolate piece of fiction. It's a grinding story about a woman, Rinthy, who bears her brother's baby, only to have him leave the infant in the woods to die. You don't get a sense of the novel's dark subject matter in this perky advertisement, though. It focuses instead on McCarthy's rugged good looks (he was 35 at the time), and even “pops” his head, giving this ad an ironic, cheerful, proto-Spy magazine feel. The blurbs, mostly from Midwestern book sections, are cliché-strewn even by book-ad standards.
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